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Incidence opens pop-up store in Berlin
Smiley licensee Incidence has expanded its retail development with the opening of a pop-up store in Germany. The shop is located in Berlin Bikini Shopping Centre close to the Zoo Garden and features...
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Smiley announce new license deal with Bic
Smiley are pleased to announce a new licensing deal with FMCG company Bic, which will see the famous disposable Bic lighters adorned with different Smiley face images and slogans. The range will...
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Smiley ushers in the festival season in the Netherlands.
Smiley had a headline slot at this years Dutch music festival ‘RetroPop’, which was played out this month in front of a sold out 10,000 raucous crowd. This 1980s heritage pop music festival featured a...
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Smiley celebrates the launch of new fashion range in Taiwan
As the happiness movement continues to gather pace as the latest global phenomenon, Smiley remains at the forefront of this. Smileys unique brand mission to ‘Spread Happiness’ and serve its customers...
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SMILEY SHOWCASE LATEST COLLECTIONS AT BREAD & BUTTER BERLIN
Smiley are delighted to return to this year’s Bread & Butter trade show in Berlin after a 2 year hiatus, to showcase the latest collections to the most influential buyers, designers, press and...
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SmileyWorld introduces ‘Nu Icons’ for Spring Summer 2015 at Bread & Butter...
Nu Icons embraces Smiley’s past and mashes it up with our digital future. This new and innovative apparel concept is ergonomic, bold and to the point, designed for the digital native where NuSmileys...
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Smiley Summer sale – now on!
Still looking for that perfect summer tee? How about a vest for upcoming festivals or holidays? Look no further, as the Smiley Summer Sale is now on! Make your wardrobe happy with Smiley…
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Smiley open pop-up store in Hong Kong
Smiley®, the happiest brand ever, will open its first ever pop up shop this week in the Causeway Bay shopping district, Hong Kong, as the brand continues it’s planned expansion into the Asian market...
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SMILEY ENTER NEW PARTNERSHIP WITH HONG KONG FASHION BRAND
Smiley is entering into a partnership with fashion brand I.T. CHOCOOLATE on a new apparel and accessories collection. Launching on August 15th across 20 :CHOCOOLATE stores in Hong Kong and Macao, the...
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Smiley x Etam new collection launches in Paris
The new Smiley x Etam collection has launched! Adorning windows across Etam stores in Paris last week, the range features chic and comfortable nightwear and loungewear in pretty pink, soft grey and...
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